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How Do Businesses Benefit From CSR Donations?

I am a founder of a retail chain in the eastern zone of India. We have been in business for the last 20 years and our company actively contributes to philanthropic CSR donations. We have been associated with an NGO named Annamrita Foundation for the last 5 years. They are a Non-Government charitable organization providing mid-day meals in schools across 14 different cities in India since the last 17 years to uproot hunger in children depriving them of their right to education.  Our executives have participated in many meal donation drives and distributed healthy, nutritious and hygienic meals to the poor and backward and nourished the dream of a hunger-free India.  From my experience, CSR has many benefits for businesses regardless of its size or sector. The potential benefits of CSR for companies are: Better brand recognition: Investment in corporate social responsibility helps you to build a responsible brand reputation which in turn can provide you a ...

How Mid Day Meal Programme Address The Problems Of Rural India?

The mid-day meal program was introduced as a part of the National Programme of Nutritional Support to Primary Education on August 15, 1995. However, the roots of this school meal program may be linked back to the pre-independence era, when the British administration decided to devise measures to assist underprivileged students. Today, the scheme's main goals are to provide nutritional support to children in elementary school, promote school enrolment, and combat hunger and malnutrition. Food security, the shortage of nutritious food in rural areas, and access to education are always high on the priority list. This is why the Indian government came up with the concept of a midday meal programme. The goal is to provide healthy meals to children in the lower and higher primary grades. According to the data, 4% of Indian youngsters do not attend school. Yes, it is a sobering reality. At a young age, parents encourage their children to work. With schools providing free meals, more ...